Word: traded
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Dates: during 1960-1969
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...just about the world's biggest goof-offs. In Rumania, they cost industry $75 million in wasted time during the first four months of this year. Bulgaria lost 25 million man-days last year because of absenteeism. When Polish factory workers show up at all, says the Communist trade-union paper Glos Pracy, they "work only about 70% of their normal eight-hour...
...wanted it to be low key, not full of chest-beating technology," says Terry Rankine, one of the Seven. "We took very much to heart the request of Expo officials that it should not be made into a trade fair. We didn't want exhibits to say that 'our ball bearings are better than theirs.' We wanted to show the craftsmanship, inventiveness and creativity of the American people...
Dazzled by the agency's bright, blonde President Mary Wells, 39, newspaper ad columnists reported her every move; the trade papers began running endless features on "The Gray Flannel Gal" and "The Wondrous World of W.R.G." Soon Sunday supplements, weeklies, even the prestige business magazines were weighing in with more talk about "the most talked-about agency." Last August Syndicated Fashion Columnist Eugenia Sheppard went so far as to coo that Mary Wells's "soft, thrilling voice makes the maddest ideas seem perfectly possible"-extravagant praise, since at the time W.R.G. had just begun to produce its first...
...come-on reminded Madison Avenue veterans of Adman David Ogilvy's effort to escape anonymity in the late 1940s. Ogilvy sent out salvos of press releases until, as he confessed, competitors complained that "nobody went to the bathroom at our agency without the news appearing in the trade press." Wells herself admits to "a staggering lack of modesty," but her agency has avoided outright flackery-if only because its partners were never quite obscure in the first place...
...built in significant ways on their relationships with relatives and friends living nearby, often on the same block, even in the same multiunit house, with churches and clergymen in the neighborhood, with schools and teachers, and with shopkeepers whom they know and trust and with whom they like to trade and talk...