Word: trademark
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Dates: during 1930-1939
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Even in the most sacred places of Harvard University, it has long been possible to enter a door marked YALE- trademark of Locksmiths Yale & Towne of Stamford, Conn. Few people would have suspected that this fact might irk good Harvardmen...
Last week it was disclosed that for the new "house plan" dormitories given Harvard by Yaleman Edward Stephen Harkness. Yale & Towne locks had been ordered upon which the YALE trademark must not appear. Newshawks snooped through Dunster and Lowell Houses, already completed, and reported that among many hundreds, only two outer Yale locks of the usual trademarked variety were in use. One seemed to be an accident, the other was a replacement. The Boston Globe headlined: UNIVERSITY HAS NO INTENTION OF GIVING RIVAL INSTITUTION ANY PUBLICITY FREE OF CHARGE...
...Author. Out of the mouths of Wrodehouse's babes-about-town. his sucklings that roar at you like any Anglo-Indian colonel, have emerged for many a year babblings that have made their author's name a trademark for this kind of humor. Wodehouse fans regard his lyrics for the Oh!-musicomedies (Oh, Boy, Oh, Lady, Lady! Oh, My Dear!) as best of their kind since the late Sir William Schwenk Gilbert's. Wodehouse once wrote five librettos at the same time, for shows that appeared simultaneously. Baldish, florid-faced, 49, he lives in London, but last...
...services of three brilliant young actresses-Ann Harding, Constance Bennett, Helen Twelvetrees. Last week for $5,000,000 Radio-Keith-Orpheum, lusty and successful young cinema company sponsored by great Radio Corp. of America, bought "certain assets" of the Pathe company. These assets included the crowing cock trademark, the three actresses, the library. They did not include the 49% interest which Pathe holds in the profitable Du Pont-Pathe Film Manufacturing Corp. The merger will do away with an awkward contract under which Radio-Keith-Orpheum houses had to play a certain number of Pathe | pictures yearly. Each company will...
...Legend of Bibendum's conception: Some one saw a pile of tires heaped up in the Michelin factory at Clermont-Ferrand, France, and fancied a grotesque human resemblance. A cartoonist named O'Gallot was commissioned to make the pile of tires into a trademark. Soon along the highways of the world appeared the inflated figure of Bibendum, so called because he originally appeared holding a goblet of wine, and with the slogan Nunc est Bibendum ("The time has come to drink"). The blurbal application of the slogan was that Michelin tires "drank up" the shocks and bumps of travel...