Word: trademark
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Dates: during 1930-1939
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Greatest of European tiremakers is Andre Michelin et Cie., which in 1929 for the first time in its history showed a deficit of 8,000,000 francs. But it would take more than that to shrink the grin on the rubber face of "Bibendum," famed Michelin trademark mannikin (see cut). Last week Bibendum's grin spread to the faces of 700 former employes of the Michelin plant in Milltown, N. J. Depressed business forced the closing of the plant three months ago. To the employes was due $700,000 from an accumulative yearly bonus which the company paid them under...
...tremendous story. But the promise of the early development is never realized. The fate of the characters is indecisive; the rebellion that has stirred them dies out in action of steadily diminishing vitality, adulterated with the propaganda-ingredient which is as inevitable in current Soviet films as the trademark of any commercial product, and of about the same artistic importance. Still, in spite of its faults, in spite of a photography sometimes just right and sometimes so overvividly alive that the images cluster into meaningless visual hurricanes or swirl away on independent sprees, Cain and Artem is not far behind...
...expected that the Berliner-Joyce Co. will be developed similarly to the compact, conservative, painstaking Douglas Aircraft Co. of Santa Monica. Calif., whose trademark on aircraft is coming to be regarded as the equivalent of "Sterling" on silver...
...Austin's sales success in the Dominions seems enormous to British eyes, trifling when compared with Ford figures. In June the special U. S. Austin will appear, is already being advertised as a cocky little bantam, has a bantam rooster trademark. *The International Labor Office adjoining the League of Nations in Geneva, is preparing for Mr. Ford a report which will enable him to pay his workman in a given European country a wage sufficient to buy in that country what a Ford worker in Detroit can buy with his wage...