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Word: trademark (lookup in dictionary) (lookup stats)
Dates: during 1930-1939
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Usage:

...store began selling out its $287,000 stock-on-hand at 20% reduction. Mr. Charles thought three weeks would clear the shelves; $7,000 worth of recently-ordered plum pudding worries him not at all. He has a customer for the name, the goodwill, the futures contracts, the trademark and the trucks...

Author: /time Magazine | Title: TRADE: Bon Voyage | 12/5/1938 | See Source »

Service de Luxe (Universal). During the regime of benign, gnome-like little "Uncle Carl" Laemmle, corpses were so prevalent in Universal productions that they became practically the company's trademark, and every sound stage on the lot was a makeshift torture chamber. Under its new board of directors, headed by saturnine Banker J. Cheever Cowdin, Universal has completely reversed its trend. Instead of Boris Karloff, today its top star is Deanna Durbin. Instead of morbid criminology its forte is a peculiarly blithe brand of girlish comedy of which Service de Luxe is the latest sample...

Author: /time Magazine | Title: The New Pictures: New Pictures: Oct. 31, 1938 | 10/31/1938 | See Source »

Notably absent from the programs was the name of Colonel Wassily de Basil; notably present was the familiar trademark of Concert Manager Sol Hurok. Long-nosed Léonide Massine was still choreographer, still danced with his wonted spirit. But of the Ballet's four familiar prima ballerinas-Tatiana Riabouchinska, Irina Baronova, Alexandra Danilova and Tamara Toumanova-the first two were missing. In their places were two newly acquired slim-limbed bids for U.S. favor: diminutive, British-born Alicia Markova (Alice Marks), and Nini Theilade (pronounced Tay-lah'-de), an exotic, Javanese-born tripper of mixed Danish, Polish...

Author: /time Magazine | Title: Music: Ballet Russe | 10/24/1938 | See Source »

...Philadelphia spinster who invented Mother's Day. Whenever she thinks of what the flower shops, the candy stores, the telegraph companies have done with her idea, she is disgusted. She has even incorporated Mother's Day to help keep unscrupulous florists and confectioners from using her patented trademark for commercial purposes. But "nobody," she says, "pays any attention to law any more...

Author: /time Magazine | Title: WOMEN: Mother's Day, Inc. | 5/16/1938 | See Source »

Last week, later than usual, on the very eve of the season's opening came the Dean headlines. But this time they were different. The big, right-handed pitcher, who had been a trademark for the St. Louis Cardinals ever since 1934, when his bumptious performances on & off the ball field made him a national clown-hero, the pampered super-pitcher who could not be bought for less than $400,000-this paladin of sport had been traded to the Chicago Cubs for three ordinary players (Pitchers Curt Davis & Clyde Shoun. Outfielder George Stainback) and a reported...

Author: /time Magazine | Title: Sport: Dizzy Trade | 4/25/1938 | See Source »

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