Word: trademark
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Dates: during 1930-1939
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Although it is a registered trademark, ping-pong is the historic name for the game. TIME declines to be drawn into a purely commercial quarrel over the propriety of the name...
...efforts of Margaret Clive (Loretta Young) to keep her husband (Ronald Colman) in England when he felt that his destiny lay in India. Its virtue is that no account of such a career could be more than occasionally dull. Ronald Colman (minus the mustache which has long been his trademark) and Loretta Young manage to give lively performances without losing 18th Century decorum. During the battle of Plassey, with armored elephants charging like tanks, during dive's bitter reply to his detractors on the floor of the House of Commons, Clive of India ceases to be merely interesting...
...years ago Dr. Brown partly exposed the remains of two sauropods, was halted by lack of funds. This year Oilman Harry Ford Sinclair, who uses a dinosaur trademark to dramatize the age of his petroleum beds, offered to finance another expedition. Last month Dr. Brown bared no less than eight skeletons of the ancient monsters. Last fortnight he uncovered four more. The twelve skeletons are apparently of a hitherto unknown species. In an exultant but anxious message to the Museum last week Dr. Brown reported the welter of bones so tangled that none could be moved until charts and photographs...
...graduates to the jewel thief class, kicks up a jump to a movie star's berth, and finishes the whirlwind by aiding the police in a running machine-gun duel with the old gang, in the course of which the old gang is almost totally exterminated. Naturally, that Cagney trademark, rough treatment of the squooshy sex, is not neglected. In a scene which will feed the starved souls of Back Bay mocha-moochers, Jimmy drags a hopped-up moll across the room by her hair and boots her out the portal with the best kick since Albie Booth's winner...
...miles around, Kate Smith (Kate Smith) accepts an offer to croon professionally to get money to fight the power company in court. The latter part of the picture shows Kate Smith broadcasting in Manhattan, contains close-ups of her porcine countenance illuminated by spurious geniality as she intones her trademark ("Hello Everybody") and her lugubrious theme song ("When the moon comes over the mountain, Ooom. . . ."). Sample farm song...