Word: trademark
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Dates: during 1930-1939
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...blue ribbon at the Chicago Fair. So pleased were the Pabsts that they called their leading brew after the Blue Ribbon which they attached to every bottle. When near beer brought lean days a blue strip of paper supplanted the silk ribbon but Pabst stuck to its trademark...
...special job run off for a Brooklyn store by Hearst's New York Evening Journal, no daily advertisement sported color until last fortnight when readers observed some copy of R. H. Macy & Co. in Hearst's morning American. In a corner of the display shone the Macy trademark, a red star...
From an entertainment at once informal and highly artificial, Chevalier's songs spring spontaneously. Even Jeannette MacDonald's trademark scene, the one in which she shows her underclothes, is bearable. Some Lubitsch touches: a small light going on & off at the head of a bed which contains Chevalier and MacDonald ; Chevalier trying to convince a policeman that the lady with whom he has been entwined on a park bench is his wife...
...Worn first as an affectation, the Arliss eyeglass, which has ribbed a groove into his right cheek, has long since been more than an optical necessity, more than a symbol of a political and social heritage, like the monocle of Sir Austen Chamberlain (TIME, Feb. 15). It is a trademark, a talisman, the badge of an intelligence which views humanity with graceful hauteur and interprets it with charm. A vegetarian, because it hurts his conscience to eat anything he might have patted, Cinemactor Arliss wears high shoes, likes slang, has never driven an automobile, hopes some day to be knighted...
...title page of Pictorial Review, on each sheet of its letterhead, is a rococo device: a scroll with the numeral "13" and a pencil, surrounded by a wreath. That trademark was adopted by a German named William Paul Ahnelt shortly after he founded Pictorial Review 32 years ago. It symbolized the $13 capital with which he started his dress pattern business upon coming to the U. S. Last week Founder Ahnelt. 67, sold his magazine, long rumored "for sale," but for how much more than $13, he did not reveal...