Word: trademark
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Dates: during 1930-1939
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...hairdressers hissed Greta Garbo for maintaining the overlong bob that is her trademark...
Since the Axis treaty, Italians refer to Adolf Hitler as La Voce del Padrone ("The Master's Voice"), the Victor phonograph trademark whose secondary meaning is understood by everyone. Too many Gestapo men are around to mention the word "Hitler or "Adolf," but when Italians say "We were better off under our own padrone," the inference is that they believe Il Duce to have lost his hold on Italy and that the Führer is really the boss...
...Novelty Puffing. But they object vigorously to Old Quaker whiskey. They object to Old Quaker's implicit identification with the "purity and integrity" of the Quaker faith. They resent the implication that Quakers drink; they aren't supposed to. The Society is displeased that the Old Quaker trademark is a picture of William Penn, standard-bearer of Quakerism in America; that some Schenley advertisements have featured a photograph of a whiskey drinker in Quakerish dress. Last week, as mad as members of a mild, tolerant sect can be, some Friends proposed to do something about the whiskey...
...capital market. Erudite, as usual, he backed up his remarks by allusions to economic bigwigs like England's John Maynard Keynes, Brookings Institution's Harold Glenn Moulton. His program took over three much-hashed New Deal recovery inducers, pronounced them not-radical, stamped them with the Berle trademark...
From Tarzana, Calif, (named after his tree-swinging nature-man) Author Edgar Rice Burroughs issued an ultimatum to all wrestlers, boxers, strongmen, footballers calling themselves Tarzan: " 'Tarzan' is a copyrighted trademark and if these plug-uglies insist upon using it, I'm going to insist on the right to license them and stencil the copyright number on their chests...