Word: trademark
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Dates: during 1940-1949
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Straw-haired, sleekly groomed Fleur Cowles doesn't own a hat, usually wears tailored suits, a rose, and black horn-rimmed glasses, is never without a huge (1 in.) Russian emerald ring ("It's my trademark, it's me, it's Fleur - rough, uncut, vigorous"). Says she: "I've worked hard, and I've made a fortune, and I did it in a man's world, but always, ruthlessly, and with a kind of cruel insistence, I have tried to keep feminine." For a sampling of Fleur's insistent femininity, readers could...
This week, Behr-Manning began foiling imitators. Henceforth, its trademark will be stamped with a special ink on every piece of Norzon. Even when hidden by the lining, the stamp will show up under an X-ray machine such as many shoe stores now use for fitting...
...described what he saw: "The glasses would serve as my trademark and at the same time suggest the character-quiet, normal, boyish, clean, sympathetic, not impossible to romance." Pathé made four two-reelers of him in spectacles, and they were an instant success...
Having waved aside the prospect of immortality, Writer Mencken laid about him with such relish that it finally settled into a kind of smugness. His iconoclasm became a trademark and an act; the Paris-green-covered American Mercury that he edited became an undergraduate bible for the bright boys of the '20s and early '30s. He scorned marriage ("Bachelors know more about women than married men. If they didn't they'd be married, too"). But he shook the faith of many an admirer when he married at 50 and said: "I have often imagined that...
Cummings' fame rests on such books as Eimi and The Enormous Room and volumes of poetry written with the freakish punctuation and typography that have become his trademark. His sunny, splashy little portraits and paintings of apple trees in blossom and luminous, leggy nudes are all done with slapdash delight; they have none of the sharpness or strangeness that make his books memorable, infuriating or a bore. Compared with his writings, Cummings' art seems as soft and wholesome as fresh butter...