Word: trademark
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Dates: during 1940-1949
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...Proto" for "Plomb." Los Angeles' Plomb Tool Co., which closed its plant after a U.S. district court ruled that it was illegally trading on the reputation of Philadelphia's Fayette R. Plumb, Inc. (TIME, Dec. 6), reopened-with a new trademark. Instead of "Plomb," it was now "Proto." Plomb President Morris Pendleton, who is appealing the decision, said the new trademark was just a temporary expedient (estimated cost: $130,000) to resume business. "We have been handed a lemon," said he, "so we are making lemonade...
...Irishman, born in Cork, fought in Ireland's Civil War and afterwards, in Midsummer Night Madness, wrote a series of haunting stories about it. They had the hard authenticity of firsthand pictures of war and revolution, with none of the drab, repetitious prose that is now almost a trademark of war novels. His themes were as subtle as Turgenev's, with clear and vivid pictures of action, but the distinction of his work was its fine cadenced prose. O'Faoláin's novels, e.g., A Nest of Simple Folk, had much the same quality...
Almost every handyman-around-the-house knows "Plumb" hammers and hatchets. Philadelphia's venerable Fayette R. Plumb, Inc. has been making fine tools since the 1880's, and is proud-and jealous-of its trademark. Not so well known is Los Angeles' Plomb Tool Co. (named after Alphonse Plomb, one of three founders), a much younger firm (founded in 1907). When Plomb applied in 1926 to make its name a trademark, Plumb promptly squawked in court. The result was a deal in which Plomb agreed not to use its name on anything that resembled the famed Plumb...
...Plomb did not keep its word, and, after several suits, Plumb finally pinned Plomb down in March 1947. A U.S. district court gave the western company a year within which to stop using and advertising its name as a trademark...
...comply, Plomb had to close down. Frantically appealing from the decision this week, the company estimated that it would take at least four months, and cost around $1,000,000, to change over to a new trademark. In that time, said Plomb, its markets and most of its skilled help would be gone. In addition, the company estimated that it would have to pay $500,000 in profits to Plumb and $40,000 in costs, a loss that would be sorely felt. It looked as if tool buyers might never again be confused over Plomb & Plumb...