Word: trademark
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Dates: during 1940-1949
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Mixture as Before. Such synthetic crusades, a trademark of Hearst journalism, are unlikely to survive their inventor. No one else in his empire would dare show such a grand, bland disregard of news values. The campaigns come in three basic sizes, to fit local, moral and national issues. But the strategy is always the same...
...With a proud blare of horns, Packard Motor Car Co. last week drove out its new cars, thus became the first motormaker to put 1948 models on the market. The new models were radically different from the '47; gone was the distinctive Packard hood, the company's trademark for more than 40 years. Packards now have rounded hoods and wide, square bodies, forecast by the '48 convertible model put out last spring. Although some models, which range in price from $2,125 to $4,668, will cost more than their predecessors, two of them will be cheaper...
...atomic energy looks like (they agreed it was purple and yellow), but it serves to illuminate the kind of thought and detail that go into the making of our covers. After eight years they have evolved into a new kind of journalistic portraiture that has become TIME'S trademark. To try to answer the scores of inquiries we regularly receive from you about them, I want to take this and the following letter to discuss our covers and the men who are mainly responsible for them...
...mightiest publicity powers on earth, and even their whispers can reduce the $250,000-a-year padishahs of pictures to masses of quivering jelly. For a few words from Hedda, set down with the same swooping abandon with which she selects the hats that have become her trademark, or one of Lolly Parsons' little shark-toothed prose smiles, can make or break a director or an actor, cool or clinch a deal. Hedda's chit-chat can materially affect the outcome of schemes involving millions of dollars. She is a self-appointed judge and censor of all that...
...week, for the first time since 1910, Manhattan had a Whistler show. The 47 paintings, watercolors and pastels on exhibition were as soft and sure, and some of them, as beautiful, as a butterfly's landing. The terror of the drawing rooms had passed into history, and his trademark had lost its scorpion sting...