Word: trademark
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Dates: during 1940-1949
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...with all the subtlety of a fire alarm, though Philip Coolidge, as the dyspeptic professor, offers some deft deadpan satire. But Barefoot Boy, like its predecessors, trades mostly on zip, pace, and the sheer commodity value of youth itself. It gets a fair measure of these; but the Abbott trademark is beginning to seem perilously like a rubber stamp. And Barefoot Boy is very much poorer than its predecessors in the matter of music, and not quite so peppy in its dancing...
During these formative years, the band made a concert tour of a few eastern cities under the leadership of Frederick L. Reynolds '20, first director of the unit, and launched the outdoor display soon to become a Crimson trademark...
...Steady, Barker," half of Britain rears back and roars. The catch line is Barker's trademark-and his contribution to the language. During the war small British ships used the words as a warning against U-boats. And in the thousand irritations of civilian life in postwar Britain, the foolish phrase has proved a good-natured godsend...
...Gary Cooperish grace that marked a breed of plainsmen, and airplanesmen. Canyon knew the world and its airlanes-and its women-as his granddaddy would have known the way stations on the Overland Trail. So he went into business on a shoestring as Horizons, Unlimited, and took for his trademark an old Navajo double-eagle design (see cover). His first customer would be a tough one: a wolverine of Wall Street, slinky Copper Calhoon...
...same time, sometimes dressed up in cowboy clothes to ride a mule. As Governor he built barns behind the executive mansion, kept cows, hogs and hens in them. When he shouted campaign speeches he took off his coat to disclose the bright red galluses which became his trademark...