Word: trademark
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Dates: during 1950-1959
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Other young Davy Crocketts in coonier coonskins around the U.S. have set off a resonant boom and what looks like the beginning of a free-for-all trademark squabble (see BUSINESS' The Wild Frontier) ONE sunny day last week a helicopter landed on the heliport atop the Sankei Kaikan, the daily newspaper Sangyo Keizai's building. Out stepped Edgar R. Baker, managing director of TIME'S international editions. Quickly, pretty Takarazuka girls presented him with a bouquet as thanks for TIME'S story about Takarazuka (in Music, Jan. 3), the city whose principal industry is innocent...
...with his big butcher in his belt, Disney charged into Baltimore's Federal Court and brought suit against Davy Crockett Enterprises, run by an oldtime Baltimore garment maker named Morey Schwartz. Disney charged that Schwartz was illegally licensing clothing manufacturers to use the name Davy Crockett, claiming a trademark, and was telling firms, including the more than 50 so far licensed by Disney, that he might prosecute them for using the name without his permission...
Citrus to Whisky. Disney might have a tough time proving his case. For one thing, the U.S. Patent Office has never received an application from Disney to use the name as a trademark. According to the patent office, Schwartz's Davy Crockett Enterprises is the owner of a valid clothing trademark label, "Davy Crockett, Frontiersman." Other companies, some dating back as far as 1849, have used the name Davy Crockett on everything from citrus fruit to chewing tobacco and whisky, and most of them have since either gone out of business or allowed the name to lapse. Schwartz first...
...suit, field Thursday under the name of a certain Calhoug Committee for the Free Press, sues for settlement of broken Yale Daily subscription contracts, and enjoins the newspaper to cease using the title Daily News and the Oldest College Daily trademark...
SOCONY-VACUUM OIL CO. will follow Esso Standard Oil Co. (formerly Standard Oil of New Jersey) in changing its name to reflect the trademark on its products. The company will change to Socony Mobil Oil Co., Inc., to tie in with its Mobilgas, Mobiloil, Mobilheat products...