Word: trademark
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Dates: during 1950-1959
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...Look. Because the new single-breasted suits closely resemble those peddled for years to Eastern college students by Brooks Brothers, retailers refer to the new styles as the Ivy League Look. They have become such a widespread trademark that natural reaction has already set in. In Broadway's newest comedy The Grand Prize (see THEATER), a harassed Manhattanite shouts: "I'm tired of wearing Brooks Brothers suits...
...year-old Band trademark expired last week from age and sudden cold. Because of the weakened conditions of its mammoth cowhide sides, it had been silent for the past three years...
...details were wonderfully convincing. "There's a difference," Shahn would explain, "between the way a $12 coat wrinkles and the way a $75 coat wrinkles." He used a camera to record hundreds of such differences, then translated them into the sparse, nervous lines that are his trademark. But for years his main business was simply to protest evils and inequities. Shahn made his messages so plain that many of them were converted into posters by the addition of a slogan. During World War II Shahn became a poster artist for the Government, later put the horror and ruin...
...enough to vote, he was renting indoor space, putting stands in lobbies and aboard ferryboats, hiring other bootblacks. Dissatisfied with existing shoe polish, he hired a chemist to develop a new formula, and made his own-first for his stands and then for sale. He chose his trademark carefully. "I got the name out of a book," said Aste proudly. "A griffin is half-lion and half-eagle-king of the beasts and the birds...
HUNGERFIELD AND OTHER POEMS, by Robinson Jeffers, remained true to the pessimism and clear distaste for humanity that has long been Jeffers' trademark; it also included some ringing tributes to nature, was stamped with a character as firm as the boulders Jeffers admires...