Word: trademark
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Dates: during 1950-1959
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Like the model T Ford and the Sears, Roebuck catalogue, B.V.D.s are part of U.S. folklore. Not many citizens know that the initials stand for "Bradley, Voorhees and Day," but everyone knows they stand for men's underwear. Last week the famous trademark took the biggest step in its 75-year history. The $47 million-a-year B.V.D. Industries, Inc., which operates seven knitting mills and factories in the U.S., Canada and South Africa, sold the trademark and its retail sales force to New York's Onyx-Superior Mills...
Last week's sale marks the first change in ownership of the trademark since Textile Tycoons Charles and Abraham Erlanger bought it from its original owners in 1908. The Messrs. Bradley, Voorhees and Day were Manhattan manufacturers of ladies' and gentlemen's undergarments, were well known for their B.V.D. Spiral Bustle ("The only Bustle made that will not Break Down"). But the Erlangers made B.V.D. probably the best-known initial-trademark in the world when they introduced a revolutionary type of one-piece men's "athletic underwear." Later, they brought out two-piece models as well...
...embittered by critics who ticked him off as merely a sideline experimenter. Once he wrote: "For years, instead of studying my scores and trying to find out who I am [critics have] tried to get rid of the problems I possibly might offer by stamping me with a trademark . . . Whatever I might have to present, good or bad, beautiful or ugly, soft or harsh, true or false, was of no concern...
General Electric Guest House (Sun. 9 p.m., CBS-TV) is an expensive, hour-long blend of variety acts with a charade-type quiz. In the first show, Pianist-MC Oscar Levant was in his usual sour mood, but his trademark insults seemed more neurotic than funny. Among other guests, Isabel Bigley (Guys & Dolls) and Cornelia Otis Skinner gave performances which a panel of "experts" (including Actress Binnie Barnes and Theatrical Producer Herman Levin) managed to identify...
Putting her own interpretation on the boss's orders is an old trademark of Veteran Newshen Caldwell. In 1937, while on the staff of the city's News-Herald, she went to England to cover the coronation. She passed up the ceremony to attend a Punch & Judy show ("I couldn't stand all the fuss"), filed a long coronation story to her paper the next day with a footnote confessing she had seen it all in the newsreels...