Word: trademark
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Dates: during 1950-1959
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Ever since the start of the $125 million-a-year frozen fruit-juice industry, California has run a bad second to Florida in producing the concentrates. Last week California's 14,500-member Fruit Growers Exchange decided to put its own "Sunkist" trademark on a full line of frozen citrus juice concentrates (lemon, lemonade, grapefruit, orange, orange-grapefruit). To sell the new frozen Sunkist juices the exchange picked an old hand at marketing frozen foods: John I. Moone, 38, founder and president of Snow Crop, among the top frozen-juice producers in the U.S. Moone resigned last week from...
...Maria") and tart, impulsive manner caused comment at home, more so abroad. In England, as U.S. Ambassador, he staunchly refused to appear in the standard knee breeches,* turned up at court wearing ordinary evening dress and at state functions smoked the big underslung pipe that became his trademark. A busy man all his life, he dabbled in projects from Chicago's 1933 World's Fair to California's Forest Lawn Cemetery, wrote music for his violin (his Melody is still available on records), was heard from in recent years only on his birthdays, when he gave brusque...
...Nationalist. He was energetic, grandiloquent, an inveterate smoker of the denicotinized cigars which were to become almost a trademark. He was thoroughly aware of his senatorial position. His sharp-eyed critics in the press gallery dubbed him "the pouter pigeon with the kewpie smile." In domestic politics, he voted against the more radical measures of the New Deal, but voted for relief, Social Security, the New Deal housing program. He was the father of the Federal Deposit Insurance...
Mandrake & Aloes. Dr. Carter sought his raw materials in nature. Podophyllum resin, or podophyllin, is the resin of the dried root of the mandrake or May apple; Carter combined this with the dried juice of aloes. He chose as his trademark an overstuffed black crow, which gave a nice zoological balance to Bull Durham's bull on the nation's barns. By 1880 the growing business was incorporated. Millions of pills were shipped all over the U.S. and abroad...
...column, critically watching the two lines of infantrymen shuffle up the road a few hundred yards ahead. Neatly hooked to the web harness he wore over his trench coat were a paratrooper's first-aid kit and the hand grenade that has become as famous a trademark as George Patton's pearl-handled pistols...