Word: trademark
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Dates: during 1950-1959
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...multimillionaire creator of Tarzan; in Encino, Calif. Since 1914, his 23 Tarzan books have sold nearly 30 million copies in 58 languages and dialects. Other sources of income: royalties on 26 movies that netted him over $5,000,000; comic strips once published in 400 newspapers; a score of trademark classifications on apeman articles from G-strings to bread-wrappers...
...twenty-five years . . . since The New Yorker set up in business," said a small passage in The New. Yorker's Talk of the Town last week, "and things have changed either greatly or not at all . . ." Thus, with the elaborate casualness that is as much its trademark as the elegant Eustace Tilley who annually adorns its cover, did The New Yorkernote its 25th birthday...
...year mounted to 6,000,000 pairs, four times the prewar level, yet it still has to ration its output to dealers. Last week, Haas was planning to build still more factories-farther east. Like old Levi's Levis, Haas's Levis still bear the familiar boastful trademark-two horses vainly trying to pull apart a pair of pants. Now & then, some waggish farmer actually hitches up two horses and pulls a pair of Levis apart. "Whenever that happens," says Haas, "I always send the farmer another pair...
...narrowly appraising eye at five still-lifes on the wall of a Paris gallery last week. The colors and surface textures of all five pictures were as alike as peas in a pod; the only apparent thing that distinguished the four reproductions from Braque's original was the trademark "Aeply" in their margins. Braque passed a blunt forefinger over one of the pictures. "This is amazing," he said. "These pictures are more than mere reproductions; they are reconstitutions of the original." Added Braque: "But the artist must still produce an original work before these facsimiles can be made...
With the purchase of De Pinna, which grossed $5.4 million in its last fiscal year, Garfinckel's has eleven outlets in five states and the District of Columbia, and has not stopped expanding. The next stop is Chicago, where Brooks Brothers plans to display its famed Golden Fleece trademark (see cut) in a new branch next fall...