Word: trademark
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Dates: during 1950-1959
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Danny looks like a weird blend of Napoleon and Fiorello H. LaGuardia, sings as cornily as Al Jolson did, speaks as if he forgot to gargle before keynoting a dockers' meeting. His trademark is his preposterous nose ("If you're going to have a nose, you ought to have a real one"). But the U.S.'s currently favorite tele-comedian, boasting no single towering talent, succeeds as a funnyman mostly because his humor seems to well up from a sizable heart. Or, as Danny Thomas puts it, citing his favorite philosopher, Lebanese Mystic Kahlil (The Prophet) Gibran...
...Stone has made such massive use of the arabesque grille façade that it has become his trademark. Says he: "I guess, subconsciously, I have been working up to this for a long time. You can see it in the walls as far back as the Goodyear house. El Panama Hotel is full of grilles and screens. I have come to the belief that the device of the grille is warranted in most parts of the U.S. I think it serves not only to satisfy a wistful yearning on the part of everyone for pattern, warmth and interest...
...Look, I'm Raving." Stone has also applied his trademark to his own house. Designed in a single afternoon and built as planned, it is currently the most discussed louse in Manhattan. Spotted outside the house one day, Frank Lloyd Wright was asked. "Is this a pupil of yours?" and replied, "Not a pupil but a pal." Then Wright marched up and rang Stone's front doorbell. "I was scared to death," Stone confesses, "but Mr. Wright was wonder-:ul." Eying the house with a connoisseur's discrimination, Wright said: "You know, Ed, we'll have...
...Weintraub agency, became a vice president of Grey Advertising in 1945. There, while working on the account of Ohrbach's, a low-priced Manhattan and Los Angeles department store, he stressed sophistication instead of price with the eyecatching illustration and a minimum of copy that later became his trademark, e.g., Ohrbach's recent cat ad (TIME, March 17). But Bill Bernbach found his style crimped by conventional ad concepts. He left Grey in 1949 to form his own agency with Grey Vice President Ned Doyle and a friend, Maxwell Dane, took the Ohrbach account along as the nucleus...
...fourth premiere in an amazing nine-week stretch. The first was Square Dance, a whimsical leap between cultures. To the chamber music of Corelli and Vivaldi and the cadenced commands of Square Dance Caller Elisha C. Keeler, dancers executed the disciplined, classic patterns that Balanchine has made a trademark. The mixture was unlikely, but when Keeler had twanged out his last call ("That is all; the dance is ended/ The music is finished; the caller's winded''), audiences cheered the blend of do-si-do and pas de deux...