Word: trademark
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Dates: during 1950-1959
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...September Morn ("about as innocuous as the, White Rock girl") was apt. That once chunky nude, the White Rock girl, peering into the drink, has evolved into a slim-hipped, lissome thing with a new hairdo and delicate, almost boyish proportions-an interesting example of an old-fashioned trademark evolving with public taste and changing times. Seldom does one see the White Rock girl in her innocent nudity. No, sir! She's enveloped in drapery, her bosom covered and a self-conscious smirk on her face. The bluenoses have obviously complained, and the company has probably ordered little White...
...everyone remembered Paris' "New Look." Since then, the high priests of high fashion have come out with a long collection of other looks, each one different yet none so well remembered as the first. Seeing 1958's new styles last week, a fashion-wise correspondent coined a trademark that may survive as long as the New Look -and with a different impact. See BUSINESS, A Little Bit Monsterish...
...Thousand Faces (Universal-International) is the glittering trademark that Hollywood gave Lon Chaney in his day. He was also ballyhooed as a "mystery man," and the ballyhoo for once told the truth; when Actor Chaney died in 1930. the film colony mourned an enigma. Reticent and secretive, Chaney, son of two deaf-mutes, shrouded his personality, veiled his past as adroitly as he camouflaged his own features under masterful disguises (he was the Encyclopaedia Britannica's expert on movie makeup). Chaney enjoyed the respect of his own associates in the film industry, but he avoided both publicity and public...
...book--and this role demands a great many of them. She has a full, rich voice and knows how to underline it with a straightening of the shoulders or a toss of the head. And there is her famous deep-throated chuckle that has almost become a trademark. No other actress is her superior in the ability to project perfectly from fortissimo to pianissimo. Though rather short in stature, she is still a grande dame and sails through the role with positively reginal imperiousness and dignity. She reigns in more ways than one, even if the Countess does think that...
...confidence came last week from Wall Street. After floundering aimlessly over the last fortnight, the stock market surged forward, shrugging off all reports of soft spots and vacation shutdowns, the long holiday weekend and other normally depressing factors. In the kind of selective trading that has become the trademark of 1957's bull market, investors sent International Business Machines up 21 points in two days to a new high of 358; Alcoa went to 101 for a 21% gain over the year's low, Revlon to 32 for a 34% gain; while California's Superior Oil jumped...