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Word: trademark (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

They used to be the trademark of African virgins looking for husbands, or European grandes dames who did not want to lose the family jewels. Now pierced ears are the latest craze among U.S. teen-age girls...

Author: /time Magazine | Title: Fads: Airy Lobes | 10/15/1965 | See Source »

...testicles hung side by side on the wall of the arena after the fight." Motherwell titled it Elegy to the Spanish Republic, and has obsessively used the visual metaphor 102 times in the intervening 17 years, even adapting it to the Irish Rebellion, until it has become his trademark. For the Modern's show, five Elegies, ranging up to 20 ft. in length, were lined up side by side along one wall, an ominous but noble salute to life and death in the Spanish Republic...

Author: /time Magazine | Title: Painting: Lochinvar's Return | 10/8/1965 | See Source »

Gold Lamé Trademark. When he debuted 25 years ago, Liberace was just the piano man (under the stage name Buster Keys) in a cocktail lounge in Wausau, Wis. His father, a French-horn player once in the Sousa band, thought that Wladziu might be better suited to undertaking.* But Liberace thought of himself as a prodigy, dropped his first two names in imitation of his idol, Paderewski, and within 14 years matched the Polish master in one respect: they are the only pianists in the world who have filled Manhattan's Madison Square Garden...

Author: /time Magazine | Title: Entertainers: What Ever Happened To Buster Keys? | 10/1/1965 | See Source »

...Playing the 20,000-seat Hollywood Bowl in 1952, he had a set of white tails made up "so they could see me in the back row." He had a little gold lame jacket added in Las Vegas and, says Liberace, "what started as a gag became a trademark...

Author: /time Magazine | Title: Entertainers: What Ever Happened To Buster Keys? | 10/1/1965 | See Source »

...trademark of the television executive is a crick in the neck. It comes from looking back over his shoulder. For TV planners decide what they are going to do next season only by prayerfully studying the ratings of the past season: discovering what they did right but failed to sell, what they did wrong which nevertheless sold well, what rival networks did with success that they could do too. Then they decide to do more of same. A study of the 34 new shows and 58 holdovers scheduled for the new fall season shows that spies...

Author: /time Magazine | Title: Television: Quoth the Ratings: Ever More | 7/23/1965 | See Source »

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