Word: trademark
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Dates: during 1960-1969
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...copy; the line drawings illustrating the text are traced from photographs taken of Palmer in Pittsburgh in 1959. About the only editorial control that Sam Snead exerts over his column, which has been running since 1940, is to insist that he be shown wearing that familiar Snead trademark, the porkpie straw...
...insert such as a plug or a threaded fitting. To expand a metal tube, a cylindrical coil is pushed inside it. A flick of the switch, and the tube expands to bind itself solidly to whatever surrounds it. To stamp a flat piece of metal with a pattern, a trademark of elaborate lettering, the metal is placed between a flat coil and a die. When the coil is activated, the opposing magnetic field in the sheet shoves it away from the coil and presses it into...
...medieval alchemist's sign for stone. Today it is the trademark, or "chop," as printmakers call it, of the Tamarind Lithography Workshop, a modern, scientific, and rather messianic attempt to revive the making of graphic art from stone. As the Los Angeles-based, nonprofit workshop prepared to print its chop last week on the 1,000th litho created there since its beginning four years ago, it seemed to mark the rebirth of an art form lately thought inferior to painting because of its duplication by mechanical means...
Marimmekko is Finnish for "a little girl's dress for Mary." It's also the trademark of an enterprise which annually sells some 20,000 dresses in this country through Cambridge-based DESIGN RESEARCH (57 Brattle). Termed "Fashion's status symbol" and "uniform of intellectuals," the dress is supposed to reflect a "sophisticated plicity." It is designed for the hand-screened cotton fabric from which it is made. (Ordinarily, a fabric is designed for a particular dress.) Marimekkos are sexy by implication rather than by cut. They belong in the never-never land between the housedress and the beach shift...
...suggest a trademark for the English buses sent to Cuba: an umbrella...