Word: trademark
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Dates: during 1960-1969
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Dividend will have its own president, executives and trademark (a D crossed by an arrow); it already has a board of directors second to none in Venezuela, from Mendoza and Gustavo Vollmer (sugar mills) to Henry Lord Boulton (shipping, Avensa Airlines, wholesale food), and Jesus Calvo Lairet, president of the Banco de Comercio. Initial capital, based on projected earnings of members for 1964, is $7,000,000. More funds will be raised from UNESCO, the Alianza and other national and international loan agencies...
...Brussels last week, Eurocrats debated the merits of the largest international merger in the Common Market's six-year history. The merger unites two firms whose trademark on roll film is familiar to the millions of camera-carrying tourists who have visited Europe. The two: Belgium's Gevaert Photo-Producten, also the world's biggest producer of X-ray film, and Germany's Agfa, Europe's biggest camera maker, which will join in a company that will control 12% of the world's photo business, more than any other firm except Kodak...
...work out a new word for it. After two days of hectic brainstorming, the result was "dymaxion"-vaguely compounded of "dynamic," "maximum" and "ion." Marshall Field copyrighted it in Fuller's name, and in the years to come Bucky turned it into what amounted to a personal trademark. Today he explains that it means the "maximum gain of advantage from the minimal energy input...
...young Oxford graduate named Albert St. John Harmsworth* tasted the water, was so inspired that he bought the spring, with a promise that Dr. Perrier's name would be placed on all his bottles. Harmsworth also originated the 12-oz. Indian-club bottle that has become a Perrier trademark and coined its "champagne of table waters" slogan...
...Celebrity Anyhow. Elsa, whose face in repose was sometimes a touching contrast to the roly-poly jollity that was her public trademark, made as much copy out of her unsexiness as Zsa Zsa Gabor makes out of her libido. "Crawling out of bed, I girdled myself," she would write, "with the aid of a block and tackle." Or, "I've been favorably compared to a whale, a pachyderm, a hippopotamus, an untidy featherbed, an Eskimo igloo during the summer thaw, a charwoman at daybreak. Prince Christian of Hesse, spotting me in bathing costume offshore at Antibes, mistook...