Word: trademark
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Dates: during 1960-1969
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...restaurant's real trademark was the match game, immortalized by the late James Thurber in a panel of line drawings. Under the rules, any number of players conceal any number of matches up to three in their fists; whoever comes closest to guessing the total number of matches held by all the contestants drops out, and the luckless fellow left at game's end pays off. With customary flair, Lucius Beebe played with a set of solid-gold Tiffany matches while other customers settled for the plastic matches that Bleeck gave out by the thousands...
With the kind of point surge that has become their trademark the Celtics grabbed an 11 point lead in the third period after a see-saw first half. For the rest of the game Boston players took turns dashing Laker hopes of a comeback...
...both achieved breakthroughs by finding a method of putting thousands of microscopic holes into synthetics to enable them to "breathe." Both firms shy away from calling the synthetics plastics; Du Pont is calling its product a "poromeric material" (meaning full of microscopic holes) until it can decide on a trademark name. The shoe material is made in two or three layers: outside is a polyvinyl chloride film that can be treated to look like any leather, from cordovan to suede; next is either a layer of nylon or orlon (Du Pont) or one of polyurethane foam (Arnav); the shoe...
...outside a Chicago theater in 1934, Actor Humphrey Bogart scored his first Broadway success as the gunman in Robert Sherwood's The Petrified Forest. Dillinger and Bogart looked remarkably alike: both were small and wiry, both had a kind of insolent, scarred good looks, each cultivated a distinctive trademark-Bogart a toothy wince and Dillinger a sarcastic, lopsided smile. Coming to public attention when they did, both became national idols...
About the only thing that has not changed at Borden's in recent years is Elsie, the sloe-eyed Jersey that has long been Borden's trademark. Yet even Elsie has diversified, in a way. Thanks to the uniform color and appearance of Jerseys, Borden's uses several Elsies (one at a time) to tour the U.S., has also put Elsie's family to work: Elmer, her husband, is the trademark for Borden's chemicals...