Word: trademark
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Dates: during 1960-1969
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Lack of alumni support, poor facilities, a dearth of really talented players, and poor coaching rank high on the list of excuses for the poor showing which has become the trademark of Harvard hoopsters...
...Green Giant couples its dedication to quality control with a devotion to earnings. President Felton, former accountant, has installed "profit directors'' for each major commodity to do little else than devise means for making more money. He also makes good use of the company's appealing trademark, the jovial giant who stands with his feet planted in the harvest fields. The image, on which Green Giant spends $8,000,000 a year in advertising and promotion, makes customers smile-and stockholders too. Because of new diversification, Felton looks for a big profit jump once the frozen food...
...This thing is a crusade with me," says John M. Gray, a Long Island electronics engineer, who raised his own son (now a 16-year-old Explorer Scout) in a Skinner box and custom-builds them under the trademark Aircrib ($335). To cut the price, Gray aims for mass production and dreams of the day "when half the babies in America will be bred in boxes." He adds: "Even if just the nuts buy it, there's still a sizable market...
...unparalleled scoop of Queen Victoria's funeral; he stationed 24 artists along the route to Windsor Castle, matched their drawings into 24 double-truck spreads and hit the newsstands within three days. Said Ingram, when photography replaced the sketches, and sepia-tinted rotogravure became the News's trademark: "A pity, really-the camera never sees all the things the eye does...
...film, long and easily identifiable by the Colombian coffee (not popcorn) served in the theater's lounge (not lobby) has acquired a new trademark-The Walk...