Word: trademark
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Dates: during 1960-1969
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...years, the fluffy chick eternally popping out of its shell on the Bon Ami trademark has assured U.S. housewives that the famed old cleanser "hasn't scratched yet." But the Bon Ami chick, if not yet scratching, is not unscratched. Five years ago, the Manhattan-based Bon Ami Co. was looted of $3,000,000 by Swindler Alexander Guterma (TIME. Feb. 23, 1959). As Guterma was packed off to jail, a reform management team, headed by dapper airline and hotel operator R. (for nothing) Paul Weesner, 51, moved in to put Bon Ami back on its feet. Last week...
When Schwartz started his own company in 1924 with $7,500, he decided to concentrate on the "junior" market. Juniors are worn by fewer than 20% of U.S. women, but those women buy 35% of all the clothes. Jonathan Logan's trademark is the "simple" dresses of basic style that can be worn more than one season. "Paris sets the trends, but we execute them," says Schwartz. While most Jonathan Logan clothes have junior-sized prices of $14.98 to $29.98, Schwartz also has lines (Butte Knit, Youth Guild, Junior Accent) that retail, after the stores' usual 60% markup...
Touring the summer circuit, Kenton keeps his men in a state of near exhaustion that, strangely, seems to add to their cohesion and musical esprit. To the usual jazzed-up dissonances that are his musical trademark, Kenton this year has added the sound of the mellophonium, a kind of straightened French horn that he developed to fill in a range of sound that usually remains unexploited-somewhere between the trumpet and the trombone. Whipped by the rhythm section's artfully lagging beat, the buttery mellophonium sound satisfies the taste of as many as 5,000 a night...
...Pianola," once a trademark of the Aeolian Co.. long ago became a generic term for all player pianos, has been revived again recently by Hardman, Peck...
...suit probably will reach trial in early September, just a few weeks before Marlin leaves the United States to attend classes at Oxford. Marlin entered his complaint on March 13, accusing HSA of copyright and trademark violations, and unfair competition...