Word: trademark
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Dates: during 1960-1969
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Their costume-jeans, plaid shirt, jacket-is their trademark. Those who can afford it ride sputtering convoys of motor scooters, complete with snug-sweatered girl friends perched behind. Besides the slashers and the holdup artists, there are the bobby-soxers and song faddists, who burst into Los Cerrillos airport last month to greet Canadian Rock-'n'-Roller Paul Anka, causing $25,000 worth of damage before airport crews cooled them off with a riot hose. But Anka, who affects boyish dignity and grey flannel suits, looks like a Boston banker compared to the Chileans' own pride...
...Until well after World War I, the Southern Baptist trademark seemed to be high-decibel evangelism and opposition to the Pope, Darwin, smoking, dancing and drinking. Between the enactment of Prohibition and the 1928 defeat of Al Smith, Southern Baptism went through some of its rowdiest moments. Some memorably colorful but questionable leaders appeared -and in a denomination without central authority, where each church has complete local autonomy, no one could say whether or not they spoke for Southern Baptism. There was, for instance, J. Frank Norris, a Fort Worth Baptist preacher ("the Texas tornado"), who killed a political...
...travel-weary U.S. motorist has been conditioned to think of food-and a chance to let the kids out of the car-when he spots a roof of bright orange tile along the highway. This "landmark for hungry Americans" is the trademark of Howard Dearing Johnson, a onetime cigar salesman who has become a part of Americana (teenagers call his places "Hojos") by catering to the common denominator of U.S. taste and haste. Johnson, 63, not only controls the world's largest restaurant chain (607), but has set up motor lodges in 24 states, now sells frozen and canned...
...removed from the old standup, joke-book comedians, they mostly do set pieces that are almost playlets. Using the telephone as a trademark prop, Shelley Berman prefers to find his material in the living room rather than the newspaper. Now a father talking to his daughter before her first date, he tells her that a car is a motel room on wheels; now Dr. Sprocket, child psychologist, he tells a patient's mother: "I know your little boy. His name is Oedipus." (While Sahl's four published recordings have sold only 125,000 copies, the closer...
...teams with the vigilance of a scout, roams across the U.S. chatting about bats in dugouts and dressing rooms. When Yankee Catcher Yogi Berra complained that he was not getting enough power out of his bats, Hillerich checked up, found that Berra had an unconscious habit of turning the trademark toward the ball, thus hitting against the grain and losing the bat's resiliency. The solution: special bats made with the trademark running with the grain so that Berra could have his habit-and his hits. When Cardinal First Baseman Stan Musial grumbled that his bats had lost their...