Word: trademark
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Dates: during 1960-1969
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...AIRLINES, having trouble breaking into a jet-age profit (1959 loss: more than $1,000,000), will have its corporate face lifted to present a more attractive appearance to travelers. Capital will dump its "garish red" color scheme in favor of a "soothing blue," will retire its flying eagle trademark for a new oval...
With belated help from the Republicans -prodded by President Eisenhower-the bill was voted out last week and scheduled for debate beginning around mid-March. By amendment from the floor the Republicans hope to stamp the House bill with an Administration trademark : Attorney General William Rogers' plan to guarantee Negro voting rights by federal court appointment of voting referees where they are needed (TIME...
...playing a small man's game. If left alone, he will toss an old-fashioned two-handed set that soars so high it is dubbed "the rainmaker"; if crowded, he will knock anyone into the seats who gets in his way as he drives for the layup. His trademark: a right fist brandished in the air after a basket...