Word: trademark
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Dates: during 1970-1979
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Although the false exit, followed by the innocently lethal "one last question," was dreamed up by Levinson and Link', Falk has so perfected the business that it has become a Columbo trademark, often occurring more than once in a single scene. Trademark No. 1, the magnificently grubby raincoat, was Falk's own stroke. The coat is his, bought in New York for a European trip years ago and stuffed away in a trunk until he fished it out to wear over the studio wardrobe's baggy brown suit. Falk worries like a mother hen over the coat...
Tetirick tapes his ankle and laces his prized foot in a special square-toed shoe--the trademark of the conventional, straight-on kicker...
...responded with a $30 million damage suit against Lampoon, charging violations of trademark and copyright laws and defamation. Last week Lampoon agreed to withdraw all unsold copies of the magazine by Nov. 15 (450,000 were printed), to destroy the plate of the ad, and to run Volkswagen's statement on the incident in the magazine's January issue. It seemed only fitting that the Lampoon, which has thrived on necrological humor, would at last find itself forced to kill one of its own items...
Teammates aside, many of the receptions McInally has made this year depend on his considerable individual talents. His towering size and exceptional speed allow him to dominate smaller defensive backs, and his sticky fingers are making the off-balance, one-handed grab his trademark...
...advertisers seem wary of the new product; the current issue carries only 20 pages of ads (compared with 46 for the inaugural appearance). Magazine spokesmen say ad sales are now on the up swing. If advertisers support the venture and the initial editorial quality is sustained, the old SR trademark-a phoenix rising from its own ashes-will be more appropriate than ever...