Word: trademark
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Dates: during 1970-1979
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...while, if not ever. In a performance which seemed so perfect that it read like a movie script, they broke nine pool records and eight Harvard standards. The consistently high level of these swims in such a high pressure situation as a league championship battle used to be the trademark of the great Yale teams of the past. This season Harvard has seemingly out-Yaled Yale...
...first marriage to former Showgirl Barbara ("Bobo") Sears went awry in the early '50s, he left New York for the Arkansas hills, built a ranch and gradually became the state's biggest booster and leading Republican organizer. Adopting western boots and a straw hat as his trademark, Rockefeller brushed aside charges that he was a "jet-set cowboy," offered Arkansas voters a mildly conservative platform and in 1966 was elected the state's first Republican Governor since Reconstruction. After his re-election in 1968, a stubbornly Democratic legislature proved a major obstacle to many of his programs...
...replace the firm's other brand names: Esso, Humble and Enco. To fill its need for new signs (along with the big board, each station requires about 50 smaller ones for gas pumps and such), Exxon had to parcel the work among 30 manufacturers. In addition, the new trademark had to be affixed to 11 million credit cards, 22,000 oil wells and 18,000 buildings, plus innumerable employee identification badges, truck mud-flaps and pencils. The company expects to complete the sign changeover by early April at an estimated cost of $100 million...
...trade deficit: In one of those sudden dramatic strokes that have become his trademark, Nixon fought against the international monetary crisis by devaluing the U.S. dollar 10% (see THE ECONOMY...
When it cooled down, Fuller's galactic vision turned out to be a peculiarly Yankee notion of universal principles translatable into an earthly Utopia. Fuller's trademark word was Dymaxion, which meant getting the most out of available technology. Dymaxion houses would solve the world's shelter problems. Dymaxion cars, steered by a single rear wheel, could park in a space only one foot larger than the car itself. Today, Fuller holds more than 20 patents, mostly for structural designs still...