Word: trademark
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Dates: during 1970-1979
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...intellectual tone again. At this point Hugh Hefner, a circulation promotion writer at Esquire decided to start a magazine of his own, freely borrowing Esquire's formula while gambling that the courts might now be more lenient about nudity. Instead of Esky the bug-eyed lecher as a trademark, Hefner created the Bunny. Facing Playboy's runaway success but unwilling to become a "skin book," Esquire made a wobbly retreat from barbershop sexism. Soon its advertising men protested that Esquire had become too stuffy and intellectual...
...that Lee Sherman Dreyfus did after taking office last January as Wisconsin's 41st Governor was to hold three separate inaugural balls and invite everyone in the state to attend. He stocked the closets of the Governor's mansion with two dozen apple-red vests, his personal trademark, and ordered a deluxe blue Chevy van to replace the official limousine. Not long after that, he signed a $946-million tax cut, the biggest in the state's history, which gave delighted Wisconsinites a reprieve from state income taxes in their May and June paychecks...
Disarming, if selective candor is a trademark of the former chairman of the Democratic National Committee...
Police will not discuss the Ripper's trademark murder technique, because they fear that lurid revelations might inspire other killers to imitate his grisly methods. Some details, however, came out at an inquest on Jean Jordan, the Ripper's seventh victim. At that proceeding, a pathologist reported that the victim had been slashed and mutilated in a style reminiscent of the original Jack the Ripper. In 1888 a rapacious killer whose identity has never been established savagely murdered five prostitutes in London's East...
...couple of months ago, President Derek Bok and McLaughlin were engaged in deep conversation at a reception for Friends of Harvard Basketball. McLaughlin apologized for losing to Bok's alma mater (Stanford, 103-81). Bok, in the ineffable style that has become his trademark, just smiled and said essentially nothing of consequence...