Word: trademark
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Dates: during 1970-1979
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...like she didn't exist before. She's always been fashionable. She's freer in what she puts together." For all that, Smith, a Philadelphian who attended Parsons School of Design, works with "healthy bodies" -not necessarily black ones-in mind. His trademark is pants, full in the legs, high and tight in the waist and hips...
...theatrical one. Leone has a highly individualistic visual style that is sometimes irritating but can be effective in a rather operatic way. He favors huge, porous closeups and compositions with profiles looming large in one corner or another of the wide-screen frame. The music is another Leone trademark. In the Eastwood epics, it will be remembered, a jew's-harp twanged madly every time an eyebrow was arched. Here Leone recruits some hapless vocalist to make melodramatic noises that seem to be an imitation of a bullfrog with bronchitis...
...either in performance or appearance. Slightly under 5 ft. 7 in. tall, he has held his weight around 140 Ibs. for most of his playing career. His apparent signs of fatigue between points -hanging his head, then lifting it again with a visible sigh-have long been a Rosewall trademark. Actually, like former Cleveland Fullback Jimmy Brown, Muscles saves his energy for the moments when the ball is in play...
Along with Coke, Jeep, Mace, Band-Aid and Levi's, one of the world's most famous trademarks is Esso. It is used by Standard Oil Co. (New Jersey) in foreign countries and many parts of the U.S., where Esso is the trademark of the domestic operating arm, Humble Oil and Refining Co. Trouble is, legal restrictions following the 1911 breakup of the old Standard Oil trust have barred Humble from brandishing the Esso name in 20 states. In parts of the South and West, the company uses the label Enco, or, in Ohio, Humble...
...languages until they found one that seemed to stick in consumers' minds and had no obscene or embarrassing meanings in any foreign tongue. A major breakthrough was the finding that there is no word with a double X in any language except Maltese. Since the new trademark might eventually be used by Jersey Standard overseas, one of its present labels, Enco, was an early reject. It means "stalled car" in Japanese...