Search Details

Word: trademark (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
Sort By: most recent first (reverse)


Usage:

Originally released in 1955 by RCA, a company whose trademark is a pensive pooch, the canine rendition of Jingle Bells sold 500,000 copies, then vanished into limbo. Recently, Howard Smith of Manhattan FM station WPLJ started plugging it again and received so many inquiries from listeners that he alerted RCA. When officials dug up a copy and played it for Sam Goody, one of their major distributors who also owns a big chain of New York-based record stores, Goody staggered them by ordering 10,000 copies...

Author: /time Magazine | Title: Music: Hounds of Christmas | 12/27/1971 | See Source »

...Dead renditions of other people's songs. The best of these is a 12-minute medley of "Not Fade Away" and "Goin' Down the Road Feeling Bad." This is one of the few songs on the album that sustains the energy that is the live Dead's trademark...

Author: By Roger L. Smith, | Title: The Grateful Dead | 11/18/1971 | See Source »

THEATRICAL tricks are the trademark of Tom O'Horgan, the Superstar director. He turned Futz, nominally a modest little play about bestiality, into a Dionysian celebration with actors writhing all over the stage in transports of pagan ecstasy. In Hair O'Horgan set a similar kind of group grope to a rock upbeat. In Lenny, a crowd of gigantic papier-mâché figures symbolizing his fantasies loom over the doomed comic Lenny Bruce. In Jesus Christ Superstar, O'Horgan has characters descend grandly from on high?now in a huge mysterious whalebone basket, now on a platform designed like...

Author: /time Magazine | Title: Show Business: The Cerebral Trip Is Over | 10/25/1971 | See Source »

...search team considered thousands of possibilities, including meaningless letter combinations clacked out by computers. Because the new trademark might eventually become global, one of the company's existing brand names, Enco, was quickly discarded. In Japanese it means "stalled car." At last, after polling 7,000 consumers and testing names in 55 languages, the company chose the computer-produced name of Exxon. Its basic appeal, explains one oil executive, is that "it says nothing and it means nothing...

Author: /time Magazine | Title: MARKETING: Farewell to Esso? | 10/25/1971 | See Source »

...lighters, necklaces, on gold cuff links that sell for $80 at New York City's Bergdorf Goodman, and on auto bumpers-sometimes above SMILE, GOD LOVES YOU stickers. The Smilie was the theme of a Look magazine promotion campaign early this year, and was used as a temporary trademark by Good Humor, Bohack supermarkets and Presidential Candidate George McGovern...

Author: /time Magazine | Title: Modern Living: PUT ON A HAPPY FACE | 8/30/1971 | See Source »

Previous | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | Next