Word: trademark
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Dates: during 1970-1979
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Many of the names were celebrated: English Philosopher Elizabeth Anscombe, smoking her trademark cigar, Radical Poet Kenneth Rexroth, Expatriate Catholic Theologian Charles Davis, Biblical Scholar John L. McKenzie, Protestant Theologian Langdon Gilkey, U.S. Senator Eugene McCarthy. As McCarthy said of the assemblage, which included mathematicians and scientists as well as theologians and philosophers: "You would have to spend ten years going around the world to find all these people...
...said, in what sounded like an afterthought, "it is not an unflattering picture." More important for Mercury, there was all that free publicity resulting from the fuss. Nor was the publicity lost on other advertisers. For example, officials of the Lacoste apparel-and-toiletries firm surely noticed that their trademark, a curve-tailed crocodile, was sewn onto Pompidou's sports shirt. Lacoste, at least, is French...