Word: trademark
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Dates: during 1970-1979
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Bayer AG, the huge West German chemical firm, is best known in the U.S. for a product it has not owned for 60 years: its American rights to the name and trademark of Bayer aspirin were confiscated during World War I and thereafter given to Sterling Drug. Since the '50s, Bayer (pronounced Buyer in Germany) has been getting back into the U.S. market acquiring Mobay Chemical of Pittsburgh and Cutter Laboratories of Berkeley, Calif., but it has never regained a significant position in U.S. consumer drugs. Last week it moved to do so, by offering "at least...
Tricks of the trademark-and the Battle of Bully Hill What's in a name? A lot of litigation, that's what. After a round of fisticuffs in New York federal court, the makers of Hawaiian Punch have just been walloped with a decision allowing a rival to market a similarly packaged tropical drink called Punch 'n Fruity. In Los Angeles, the Avis Rent A Car System, now owned by Norton Simon Inc., is wrangling with the auto firm's founder, Warren Avis, over whether he can use the Avis name to start a worldwide send...
...like the ectomorphic Smiley, The Honourable Schoolboy resists shrinkage. Its events are febrile, its local color relentless and sometimes overlong. This often obscures suspense and the Le Carré trademark: a fine irony that smashes beautiful political theories with hard facts. That irony is apparent in the very word Circus (see box), center of British intelligence. Once a roiling three-ring operation, the place now resembles a shabby, peeling carnival depleted of funds and dignity...
...overseas edition, the International Herald Tribune (circ. 118,000), is still published in Paris by IHT Corp., a joint venture of the New York Times, Washington Post and Whitney Communications, the old Trib's last owner. Accordingly, IHT Corp. is suing the owners of the new Trib for trademark infringement. The Trib, in turn, has sued IHT and the Times for harassment and antitrust violations, asking $7.5 million in treble damages. Saffir accuses IHT of trying to prevent his paper from appearing, and notes that at least 250 U.S. papers use the word Tribune in their titles. Says...
...plans to concentrate on publishing, franchising-and gambling. The company's four casinos in England are its most profitable operation; they earned $10 million last year. Playboy plans a $50 million gambling palace in Atlantic City, N.J. Daniels also wants to license use of the company's trademark, the Playboy bunny, which he calls the "best in the world after Coca-Cola." A first step: Optipatent Ag, a Swiss optical manufacturer, will pay P.E.I, to splash the bunny over its sunglasses...