Word: trademark
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Dates: during 1980-1989
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Whether its trademark G's adorn loafers or luggage, suits or silk scarves, the Gucci name has long stood for quiet elegance at a price. Yet the heirs of Saddlemaker Guccio Gucci have proved to be noisy and unrestrained in their battles for control of the burgeoning family empire. In recent years, the best-known Gucci suits have been filed in courtrooms from Florence to Manhattan...
...crisp single to the opposite field, his trademark for 23 summers, Rose displaces Ty Cobb as baseball' s most prolific hitter. The long- awaited drama has an unexpected poignancy, with the great Cincinnati roughneck in tears amid a sea of cheers. Others still weep for the sport. At the Pittsburgh drug trial, no name is inviolate, not even Willie Mays...
...Lambert. Diazepam is expected to sell for up to 50% less than Valium. One hundred 5-mg tablets of the tranquilizer now cost around $25. Hoffmann-La Roche could lose 50% of its market share within three years. Says Zenith President James Leonard: "Consumers won't pay for a trademark. They are more interested in therapeutic value...
When the audience finally overcame its ecstasy, the President spoke. There were the obligatory thank yous and acknowledgments, the trademark jokes and anecdotes. Then Reagan delivered his message...
...usually seek out a particular kind of victim, but the Night Stalker assaulted people ranging in age from 16 to 84. He had killed men and women, Asians as well as whites. In two cases he reportedly left behind written messages. Police confirmed that the killer had a distinctive trademark, but to avoid copycat assaults, they were tight-lipped about what...