Word: trademark
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Dates: during 1980-1989
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Last week's deal added luster both to De Benedetti's reputation as a manager and to his flair for the dramatic, characteristics that have been his trademark for his nearly eight years at Olivetti. Says he: "This is the first time in Italy that a private businessman bought a state-controlled company and ! paid for it with real money, not pieces of paper or promises for future returns." After the new agreement is completed, Olivetti and the Buitoni- SME food group will remain separate corporate entities, but they will both come under De Benedetti's direction...
...Thank you for calling Procter & Gamble concerning the malicious and completely false stories about our company's trademark," begins the recording. That toll-free message at (800) 354-0508 is one of the ways in which Procter & Gamble has tried to quash a persistent whisper campaign alleging that its man-in-the-moon logo is satanic and that the company is somehow involved in devil worship. Last week the giant Cincinnati manufacturer (1984 sales: $12.9 billion) decided that the 103-year-old logo has become more of a headache than it is worth. Frustrated by an inexplicable rebirth...
Coming on the heels of Friday's shutout of powerful Syracuse, this type of domination of Eastern tennis is becoming a Harvard trademark...
...products carrying his name; of pneumonia; in New York City. The first U.S. home-furnishings designer to endorse a line of sheets, in 1973, Donghia went on to promote his own decorating fabrics, furniture, china and glassware. His Manhattan office, which he called "gray flannel heaven" for its trademark men's suiting wall covering, welcomed such famous clients as Diana Ross, Ralph Lauren and Real Estate Mogul Donald Trump; his corporate commissions include PepsiCo's world headquarters in Purchase, N.Y., and New Orleans' new Inter- Continental Hotel...
...starred from 1937 to 1950 as "The Great Gildersleeve," the pompous windbag with a heart of gold well hidden behind a wall of bluster, first on Fibber McGee and Molly and then on his own show, and made "You're a ha-a-ard man, McGee" and his trademark oily giggle national crazes; of a heart attack; in Torrance, Calif. Peary (born Harrold Jose Pereira de Faria) made several movies and numerous TV appearances as Throckmorton P. Gildersleeve and in other parts; the radio role, which he abandoned, was continued until 1958 by another actor...