Word: trademark
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Dates: during 1980-1989
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...33rd President of the U.S. seems, at first blush, an unlikely practitioner of this secretive art. "Give-'em-hell" Harry made plain speaking his trademark; he spared few enemies, in or outside politics. When Washington Post Music Critic Paul Hume panned a singing performance by Margaret Truman, the letter sent by her enraged father made headlines. But H.S.T. was not always as impulsive as his public tongue-lashings suggested. Another review by Critic Hume annoyed the President, and he complained in writing to Post Publisher Philip Graham: "Why don't you fire this frustrated old fart and hire...
...there is a consistency in Armani, it is one of adventurousness and quality. If there is a trademark-besides those winged initials that work their way onto the backs of his jeans, the loops of his leather pants and entirely too many other places-it is the tailoring. This means not only the standard of craftsmanship but, more generally, the look, shape and fall of a garment. English Designer Bruce Oldfield maintains, "Men's wear hasn't looked back since Armani dropped the lapels and made the softer tailored look." Says another English designer, David Emanuel, who with...
Their control begins to waver; Montana's becomes focused. Such drives are his trademark. In three more plays he drove the 49ers to the 13 only to miss an unattended receiver in the end zone. "It kind of shook me up a bit," he would say later, "because there it was-he was open. How many times is it going to be there for you?" Even that flicker of concern did not show, not to the crowd, not to his teammates. Montana sent Lenvil Elliott around left end to the six. Time out. Third and three, with...
Nearly 500 mourners packed the small church of St. Thomas Aquinas, and another 500 waited outside. An honor guard of 300 young blacks, Hispanics, Chinese and whites, wearing their trademark red berets, stood at attention to honor their fallen comrade. The services in Newark last week were for Frank Melvin, 26, a Guardian Angel who was the first member of the much publicized volunteer anticrime group to be killed while on patrol...
...most revolutionary feat was to usher in the computer age. With vision and drive, IBM increased the electronic brain power of American business and then spread that boon around the world. In the 1960s and '70s, roughly two-thirds of all computers sold bore the IBM trademark. The company was so overpowering that the eight major computer firms were commonly known as IBM and the Seven Dwarfs...