Word: trademark
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Dates: during 1980-1989
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...Richard J. Daley College decided to change their campus newspaper's name from the ominous sounding The Obstacle to the more light-hearted Daley Planet, after Superman's favorite newspaper. Funny? Certainly not to DC Comics, a division of Warner Communications Inc., which owns the Superman trademark...
...unsettling, almost surreal quality; the first-time visitor sees eight people with their hands at their sides, smiling and talking to the wall in front of them. But gradually, the scene becomes familiar: soon it becomes possible to detect the ultra-polite, unemotional tone of voice that is the trademark of only one profession, and finally, one makes out a phrase here and there and recognizes the cant of Harvard operators...
...LaMotta's dream is now melting a bit. This summer Good Humor began to sell a Chipwich lookalike, the Chocolate Chip Cookie Ice Cream Sandwich. Chipwich has filed a $13 million lawsuit against Good Humor in New York Federal District Court, charging unfair competition and trademark infringement. LaMotta claims Good Humor also took unfair advantage of confidential information gleaned last winter when Chipwich explored with Good Humor the possibility that the company would distribute Chipwich in the Northeast...
...fondness for the perks of office, all the signs indicate that having tasted power, Doe is in no hurry to relinquish it and return to the barracks. He has started to shed some of the military image; in-place of the camouflage fatigues and jaunty beret that were his trademark in the early post-revolution period, he now occasionally wears well-tailored suits. The modest Honda Civic in which he drove himself last year is seldom seen these days. Instead, he races around Monrovia in a chauffeured black Mercedes-Benz limousine flanked by motorcycle police with wailing sirens. A hairdresser...
...also profit from their good brand name by licensing it to other manufacturers. Levi Strauss capitalized on the success of its blue jeans by selling the right to use the Levi's name on boots, shoes and special models of American Motors' Jeeps. The familiar Playboy trademark appears annually on $120 million worth of products worldwide, including gold cigar boxes in Tokyo and men's toiletries in London...