Word: trademark
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Dates: during 1980-1989
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...been on saving the good old buildings of the downtown's surrounding neighborhoods rather than destroying them. Baltimore's homesteading program, the nation's most ambitious, has preserved scores of blocks of dilapidated but essentially sound and potentially elegant 19th century red-brick row houses?something of a city trademark. For a $1 purchase price per house and the promise of "sweat equity," private citizens are restoring such historic neighborhoods as Ridgeley's Delight, Otterbein, Barre Circle, Stirling Street, Durham Street and Washington Hill. There is a similar program of "shopsteading," whereby businessmen are encouraged to salvage old stores. Notes...
...preppie gimmick is working. In July the newly incorporated outfit did $3,000 worth of business, nearly triple the amount in June, and August looks even better. Osler's older brother, an attorney, is conducting a trademark search, seeking to protect the name, and the trio has hired two more preppies to run the company while they are studying next year. Osler says that they may even franchise the business. So far, the only setback for Preps for Rent was when a local bank refused to allow them to print an alligator on their checks...
...past ten years, Harvard football has meant Joe Restic. Rarely does the coach of a football team dominate a program the way Restic does the Crimson. The coach's trademark--and occasionally his cross to bear--is the Multiflex, an offensive system that provides a multitude of formations, daring plays, and backfield-in-motion penalties each game. It is a rare football crowd that collectively giggles at anything, but when the Harvard team lines up with its famous no-backfield set, that is the sound emanating from the bleachers. The Multiflex, alas, is more pretty than successful. Though Restic...
...like Charlotte Rae, find it "depressing" to be offered lots of characters specifically described as fat. And offstage they worry as much about health, vigor and appearance as the well rounded in other walks of life. But in a notoriously unstable business, fat actors and actresses have a trademark that steadily gets them jobs...
Sometimes that trademark is chosen deliberately. Shelley Winters, now synonymous with matronly excitability, was an underemployed leading lady of about 35 when Director George Stevens gave her an idea. Says she: "He told me that if I gained 30 Ibs. I could successfully make the transition to leading character actress and I would work all my life." She did, and has since won two Oscars (The Diary of Anne Frank, 1959, and A Patch of Blue, 1965) while acting at varying weights -but "the fat pictures are the ones that are big and successful...