Word: trademark
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Dates: during 1990-1999
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...hostile $6.5 billion takeover bid for ITT Corp. and its chain of 424 Sheraton properties, as many analysts think likely, HFS will add the luxe Sheraton brand to its already bulging portfolio. That's because Hilton ceo Stephen Bollenbach wants to license HFS to franchise the Sheraton trademark worldwide. Says Bollenbach of Silverman: "He can do more for the Sheraton brand than anyone else can. He's the best...
Some repair job. Fans on Wall Street estimate that the company's net income, which more than doubled, to $169.6 million, last year, could reach $445 million in 1997. Silverman isn't always golden. HFS last year licensed its Century 21 trademark to Amre Inc., a cash-strapped home-remodeling company that Silverman thought would fit nicely with his real estate operations. But Amre went belly up at a cost to HFS of $14 million in write-offs...
...play us in a zone; we're deadly. Everyone on our team can shoot the three. It's our trademark. We're also learning to draw the foul...
...certain cultural laziness compounds this misapprehension. It's much easier to write Depp off as just another "actor boy," seeming to strike those inarticulately nihilistic poses that are the type's trademark, than it is to come seriously to grips with his astonishingly rangy body of work. Or even to catch it, since this Florida high school dropout, failed rocker and totally instinctive actor tends to work cult country, where a film's theatrical life-span can be nasty, brutal and short, but where these days the more interesting directors and writers hang...
Next Olympics, Michael Johnson will be able to afford gold socks to go with his trademark spikes. The double-gold medalist has scored a deal with Nike that could be worth as much as $12 million over six years. That's a million more a year than Nike gives to the entire USA Track & Field federation...