Word: trademark
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Dates: during 1990-1999
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Jared M. Gross '03 gave the treasurer's report in lieu of Treasurer Sterling P. A. Darling. He was dressed in Darling's trademark shirt, tie, sweater and khaki pants with a nametag reading "Hello! My name is Sterling...
...handles licensing chores that include research, legal work and quality control for its client corporations, gives some measure of the new American interest in landing on European soil. Most of Equity's 100 or so clients are eyeing Continental markets or have already taken the plunge. Says GM's trademark-and-copyright counsel Ken Enborg: "Europe is on the verge of a corporate brand-licensing explosion...
Even in those days, GM was spending $2 million to $3 million a year to fight trademark-infringement cases on the periphery of its main line of business, trying to rid the market of unauthorized Chevy baseball caps and Corvette T shirts that were obviously striking a chord with consumers. That's when it hit Enborg that it would be easier--and more profitable--for the automaker to meet the obvious market demand for those goods itself by licensing its brand names to handpicked manufacturers. Today, GM has more than 1,200 licensing agreements generating annual revenues of $1.1 billion...
...remains unclear whether Harvard took action because the club's publication violated the University's trademark policy, or whether administrators simply preferred that the club not use the Harvard name in the newsletter. Of late, the University has become increasingly concerned that organizations beyond the control of the University administration will misrepresent...
...University has asked campus publications--such as "The Harvard Lampoon" and the "Harvard Law Review"--to register their names in exchange for trademark protection, but it has not asked any of them to remove "Harvard" from their mastheads...