Word: trademark
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Dates: during 2000-2009
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...Jones argues that poor marketing and promotion, rather than stiffer rents, had been the industry's main problems. "Two years ago, the industry wasn't confident. Now, it is." Rowland agrees: "We let 'Savile Row Bespoke' be used right, left and center." Today, a "collective mark" trademark registration of the term requires that anyone wanting to call their wares Savile Row Bespoke must meet a long list of quality criteria, including at least 50 man-hours per suit, and be located on the street or within 100 yards of it. Though interlopers could be sued, the mark is mostly...
...Callas and Gianni Agnelli toted the streamlined, masterfully designed luggage. It was the quality and inconspicuous style that set Valextra apart from its logo-ridden competitors of the day. Founded in 1937 by Giovanni Fontana, Valextra boasted handmade bags in evergreen, sleek shapes. Pergamena white became the brand's trademark color after its first set of luggage, made of untreated goat leather, got wet and altered shades. A bit impractical for the average traveler, white reinforced the air of luxury possessed by Valextra. In 1954 the company won the prestigious Compasso d'Oro design award...
...sodas and instant noodles for sale, he plunks down 80� for a can of Milo chocolate drink. Fernandes then spends much of the two-hour journey chatting and shaking hands with each of the 140 passengers. After the plane touches down, he stands on the tarmac in his trademark red baseball cap, waves goodbye to the departing passengers and helps a team of baggage handlers unload suitcases from the cargo hold...
Among tiny Malaysia's legions of civil servants, few are as implacable as Pahamin Rajab, 54, point man in the struggle against digital counterfeiting. Decked out in his trademark bow tie and cowboy hat, the secretary-general of Malaysia's Trade and Consumer-Affairs Ministry recently led 100 security agents on a morning raid through a downtown shopping mall, seizing illegal music, video and computer-software CDs. At one retail booth, a television monitor was advertising bootlegged wares. "Take the TV," he ordered, pointing with his gold-tipped walking stick. "We will be back day after day until they shut...
Tough talk, but Pahamin has a long way to go. As Malaysia's top trademark watchdog since 1998, he has seen the country become one of Asia's biggest centers of piracy for all kinds of digital wares. Just three days after last year's blockbuster Star Wars: Episode 1--The Phantom Menace opened in U.S. theaters, pirated versions were on sale in Malaysia's capital, Kuala Lumpur. Local knock-offs have been spotted as far away as southern Africa, Europe and South America...