Word: trademark
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Dates: during 2000-2009
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Harvard, wary of Kleenex’s fate, has always taken special care to protect its brand. The employees of the Harvard Trademark Program, with an official Orwellian mandate to “protect and control” Harvard’s brand identity across the world, show up to work each day to ensure that, Heaven forbid, no street vendor in Dakar or Dot sells an unlicensed T-shirt with our sacrosanct insignia on it. The Harvard name does not merely signify unrivaled academic power—it signifies the registered trademark of unrivaled academic power, full rights reserved...
...that late this summer, student groups across campus received an email from the Trademark Program dictating how to use the University’s name “appropriately, accurately, clearly, and in support of the institution’s educational values and mission.” The missive instructed student groups in the finer arts of disclaiming their use of Harvard’s identity, outlining a collection of waivers and boilerplates which must be added to all websites, publications, and events which bear the Harvard name and shield...
...senseless nitpicking that falls apart outside the vacuum of common sense in a lawyer’s office, but it’s also a waste of Harvard’s time and money. The University reportedly spends $500,000 to a million dollars each year on weaseling out trademark violations. One would imagine there are better uses...
VANCOUVER Vintage details are a trademark of Coach's Bleecker...
...CASKET The bow-tied Pavarotti's white maple coffin was lined with the maroon velvet used for the seats in La Scala and other houses. He held a rosary and the trademark white handkerchief he carried to mop his brow...