Word: trademark
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Dates: during 2000-2009
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Like many companies, Harley-Davidson started licensing its name partly to protect the reputation of its trademark. Shady operators were doing a brisk business in cheap, phony Harley souvenirs. So now, after a hot day on his Harley-Davidson bike, an easy rider wearing genuine Harley boots and a Harley shirt can reach into his Harley wallet and pull out some money to pay for a Harley-Davidson wine cooler. --By Stephen Koepp. Reported by Wilmer Ames Jr./New York
...been those big letters. Nestled among the slopes of Mount Lee, the 50-foot-tall Hollywood sign has become a Los Angeles landmark. Now the Hollywood Chamber of Commerce wants to have that sign, along with the Hollywood Walk of Fame and Hollywood Christmas Parade, protected as a trademark. The association claims exclusive licensing rights to any and all products bearing the name Hollywood that are either made or sold in California...
...archetypal know-it-all neighbor, country style. Ernest P. Worrell oafishly offers his two cents on any subject before screwing up his face and yelling his trademark "Hey Vern!" But that screwed-up face is the most effective ad phiz in the biz, now that Clara Peller has stopped demanding "Where's the beef?" Five years after his first commercial, Ernest has become a national phenomenon, appearing in nearly 3,000 television ads, almost all of them for local sponsors in 100 TV markets. Last week, on behalf of a soft drink and a bed company, he began assaulting viewers...
...previous victims. Each year since then, the Monster of Florence has murdered one couple parked or camped within a 19-mile radius of Florence. The pattern was broken only once. In 1983 two young West German men lying in a camper were shot to death with the trademark bullets. Police believe that the killer mistook one of the youths, who had long blond hair, for a woman...
When money is at stake, family ties can be stretched thin indeed. The largest U.S. winemakers, Ernest and Julio Gallo of Modesto, Calif., have filed suit in U.S. district court in Fresno against their younger brother, Joseph Gallo, for alleged trademark infringement and unfair competition. Reason: since 1984, Joseph, a longtime California-based wholesale producer of meats and cheeses, has been marketing a retail brand under the name Joseph Gallo cheese...