Word: trademark
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Dates: during 2000-2009
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When Calixto is not protecting the Harvard trademark from illegal use, he is responding to legitimate requests from companies wishing to use Harvard’s name and insignia...
...Calixto emphasizes that his role as overseer of the Harvard trademark extends much further than halting efforts to mass-produce Harvard perfume...
Last year in the U.S. alone the Trademark Department was able to stop the use of the Harvard name at five schools. But while Calixto’s office asks violating schools to discontinue the use of the Harvard name, its intent is not to shut down these schools...
Calixto works from his office in Harvard Square’s Holyoke Center but keeps abreast of trademark activities worldwide...
...Calixto pays an outside watch-dog firm, the London-based Trademarks Directory Service, to monitor the trademark applications in almost every country. When a company attempts to file a trademark application with the name Harvard anywhere in the world, Calixto says he is alerted almost immediately...