Word: trademark
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...body was tense, like an Olympic skater planning the big jump and knowing how much was at stake, how much to be lost. Astaire, who never appeared to entertain the possibility that he could lose, had a magnificent diffidence, polar opposite to the neediness Kelly suggested. Gene?s trademark - the outstretched arms, grasping for a connection with the little people out there in the dark - hinted at the overachieving of a fellow who begged, demanded to be loved...
...Before they launch hasty trademark fights, countries should consider America's plight. Though it is winning its battle with the Vietnamese, the U.S. has lost ground elsewhere in the trademarking war. Congress's catfish vote forced the U.S. trade representative to drop opposition to a similar ban in Europe that allows only North Atlantic sardines to be sold as herring...
...Thailand, too, has asked the wto for trademark protection for its famed variety of jasmine rice?the bright white, popcorn-flavored staple served in many Asian-cuisine restaurants. Thai farmers fear that a strain of the rice being developed for American climes by plant geneticist Chris Deren at the University of Florida will significantly cut into the $300 million worth of jasmine rice sold each year...
...Cheesemakers in Parma, Italy, wish they had tried to trademark their wares much earlier. Last year they ran newspaper ads in Europe warning: "The original Parmesan is born only here." But it's probably too late to ward off other producers of the hard, sharp cheese or ask nondiscriminating consumers to develop a prejudice...
...modify the opinion page to reflect his own views; he inspired and encouraged his reporters to write creatively but truthfully. Freedom of the press for the Globe’s writers became a reality under him, and integrity, both in news and editorials, became the trademark that made the Boston Globe a leader in its field...