Word: trademark
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...goal was to take the reform message that had played so well in the boutique politics of New Hampshire and ramp it up into a national crusade. Reform had to mean more than McCain's trademark campaign-finance agenda; now it would mean a new kind of party, a new kind of politics with a new kind of leader. "They said there wasn't room for reform in the Republican Party," said McCain, resurrecting a line from his announcement speech. "Well, we've made room...
...Wahid's trademark political skill has been keeping his enemies off-balance, divided and isolated. Although that's required 180-degree turnabouts on some policy questions, it's effectively neutralized most challenges thus far to his presidency - an office he acquired only by his supreme skill at backroom politicking. Despite finishing a distant third in last spring's polls, Wahid managed to shut out the presumptive president, Megawati Sukarnoputri, by cobbling together a voting bloc of Islamic parties and Suharto supporters, and then immediately headed off the violent reaction in the streets by naming Megawati as his deputy. But while...
...dress, but asking if she has anything else she could wear. Somehow the candidates have got it in their heads that it's bad to be openly negative, let alone angry. The fear of being dubbed a negative campaigner clearly stymied Steve Forbes. He waited to unleash his trademark you're-not-a-real-conservative ads against Bush. When Bush fought back, it was in muted tones; he referred to the bilious ads Forbes ran against Bob Dole in 1996, but did not challenge the tycoon directly...
...negotiating with the Wizards' top basketball executive. He'll have to; he represents two players on the Wizards as well. If Jordan is in trouble on the salary cap, will Falk offer his friend a bargain? Will he guide other clients to Team Jordan? And could Nike, whose Air trademark is Jordan's middle name, also help with Washington's requirements under the cap? When Nike football star Deion Sanders went from the Atlanta Falcons to the San Francisco 49ers in 1994, he reportedly took a pay cut. But Nike, which wanted Neon Deion playing for a prime-time club...
...holiday spirit is all well and good. When it comes to protecting their trademarks, however, e-commerce companies are prepared to be as Grinch-like as they have to be. That was the lesson we learned this holiday season when toy retailing giant eToys.com got wind of a site called etoy.com. The lawyers at eToys.com decided etoy.com infringed on their trademark, and they took their complaint to the courts...