Word: trademark
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...downsizing of new year's Eve is a logical reaction to that conspicuous, late-second-millennium phenomenon: runaway hype. We've seen years of countdowns, retrospectives and magazine special issues. One entrepreneur went as far as to trademark and license the date 01-01-00 for New Year's gewgaws. No sooner did the milestone begin looming than advertisers began trying to persuade us to, say, associate the Roman numeral 2000--MM--with a certain candy-coated chocolate. Even the Y2K problem has morphed from potential cataclysm to commercial punch line: a Nike ad shows a man going...
...Battle Creek, Mich., Greenpeace invaded cereal maker Kellogg's headquarters, calling its use of genetically engineered grains a "monstrous experiment." One of the Greenpeaceniks even dressed as Kellogg's trademark Tony the Tiger, renamed FrankenTony--after what British tabloids call "Frankenfoods...
Things did not go as smoothly between the pipes for the Wildcats, however. The Crimson exploded for two goals in the first 10 minutes of the game, but neither of them was the result of the endless cycling which has become the trademark of Harvard's top forward line...
...theatrical avant-garde jazz trumpeter and founding member of the Art Ensemble of Chicago; of liver cancer; in Brooklyn, New York. A key voice in the experimental-jazz movement of the 1960s in Chicago, Bowie recorded and performed in Europe and the U.S. for 35 years--often in his trademark white coat...
...work the system every way it can. First it wanted Congress to approve a straight extension of its patent. When that didn't fly, it tried a bill that would have shifted any patent-extension decision away from Congress to a new review board at the Patent and Trademark Office, and defined criteria for such extensions in ways that tended to favor the drug companies. But that bill, quietly introduced by New Jersey Senator Frank Lautenberg, failed. This year the crusade has been more public: New Jersey's other Senator, Democrat Robert Torricelli, introduced the bill one day after...