Word: trademark
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Each of them starts with one of his trademark stories about his adventures in D.C. (Porter served on the White House staffs of Ford, Reagan and Bush I). The tales are warm, fuzzy and often nauseating. He can talk for half an hour about how George Bush once let him borrow a polo shirt...
...tape to bind up a severe bite from a large saltwater crocodile that he had been wrestling in a mangrove swamp. And the Crocodile Hunter understood how his risk-taking made him a cult hero to millions in the 130 countries where his films aired: his fans aped his trademark cry of "Crikey, he nearly got me!" and flocked to his Australia Zoo in Queensland on Australia's east coast...
...tape to bind up a severe bite from a large saltwater crocodile that he had been wrestling in a mangrove swamp. And the Crocodile Hunter understood how his risk-taking made him a cult hero to millions in the 130 countries where his films aired: his fans aped his trademark cry of "Crikey, he nearly got me!" and flocked to his Australia Zoo in Queensland on Australia's east coast...
There's encouragement to be found in other comeback clothing brands. Lacoste, whose trademark alligator had once adorned countless polo shirts, used celebrity buzz to restore U.S. sales; Abercrombie & Fitch transformed itself from a chain for paisley-wearing grandfathers to a hip shop for preppy youngsters...
...into bigger markets where their penetration is low," says Macquarie retail analyst Ramiz Chelat in Hong Kong. Hello, U.S.A. By 2002, sales had fallen to $150 million, from $700 million in 1987, according to Macquarie. Krogner got control of Esprit's American business when Ying bought the U.S. trademark in 2002. (The company is now publicly traded; Ying owned 15.8% as of the end of 2005.) As part of the acquisition, Krogner forced a shutdown of Esprit's existing American operations to afford a fresh start...