Word: trademark
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...operatives from traditional parties in Britain and the U.S., and you hear frank admiration for the antipoverty campaigners allied to Geldof, Bono and Co. They are global, deeply media savvy and well connected. And they are audacious enough to dream up big schemes - like the plan to promote their trademark white wristband on a vast scale in the days before the G-8 by wrapping enormous white bands around the Brandenburg Gate in Berlin, Rome's Colosseum, St. Paul's Cathedral in London and the Trocadéro buildings in Paris. They've figured out how to connect with people...
When money is at stake, family ties can be stretched thin indeed. The largest U.S. winemakers, Ernest and Julio Gallo of Modesto, Calif., have filed suit in U.S. district court in Fresno against their younger brother, Joseph Gallo, for alleged trademark infringement and unfair competition. Reason: since 1984, Joseph, a longtime California-based wholesale producer of meats and cheeses, has been marketing a retail brand under the name Joseph Gallo cheese...
Ernest, 77, and Julio, 76, say they bear no ill will toward Joseph, 66, but insist they must protect their trademark rights on principle. Otherwise, they argue, anyone would be able to use the family name. But Joseph, who is preparing a countersuit, was upset by a statement in his brothers' suit that shipments of the disputed cheese could conceivably become contaminated and damage the image of Gallo wines, which have been produced since 1933. Joseph's lawyer, John Whiting, points out that the cheeses have won gold medals at the past two Orange County fairs in California. Says Whiting...
...trade fair for Iceland, the summit was an international magnet attracting a constellation of groups competing for attention and airtime: peace demonstrators, the families of refuseniks, Jewish activists, and summit perennials like Waluliso, 73, a fixture at last year's Geneva meeting, who wanders around the streets in his trademark bed-sheet toga, with plastic laurels around his head, shrieking for the need for world peace...
...Well, Laura, can you believe this price?" asks Circosta of a caller from Sandusky, Ohio, as he displays a unicorn-shaped pendant and earring set, marked down from a "suggested retail" of $35 to $7.75. When callers sign off, Circosta salutes them with a toot from the program's trademark: a rubber-bulbed horn. It may be corny, but the recipe works. HSN's net sales for the fourth quarter of fiscal 1986 hit $53.4 million, up from $4.9 million during the same period in the previous year...