Word: trademark
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Calixto contrasts this with regions in Asia and Southeast Asia, where, he says, a large amount of trademark infringement cases originate...
...Calixto pays an outside watch-dog firm, the London-based Trademarks Directory Service, to monitor the trademark applications in almost every country. When a company attempts to file a trademark application with the name Harvard anywhere in the world, Calixto says he is alerted almost immediately...
...search for trademark violations, Calixto explains that not every country poses the same level of concern...
Unresponsive companies are usually slapped with a lawsuit from the university, though Calixto says he does not recklessly sue every company that violates the trademark rights...
...typically won’t go after them unless our associate in [the specific] country specifically says that if we don’t...it will dilute our trademark rights,” Calixto says...